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Automated Volume Buying.

Automated volume buying, is simply how it sounds; using an application to automatically search for available domains that meet your pre-set criteria, and purchasing the domains that result from the search. Automated volume buying requires, first and foremost, an reliable application to take your search criteria and conduct the searches. While there are a number of domain research tools available for purchase, many top domainers use a customized version. No matter which volume buying tool you’re using, however, they all work in roughly the same way by allowing you to search WHOIS servers and filter results by keywords, Overture price ranges, search engine results, etc. So, for example, you could filter your potential domains by those that have a minimum of 1000 keyword searches per month and which yielded more than a top bid of $1.00 on Overture. While it is certainly true that now that more people are using automated volume buying tools the easiest bargains are usually taken, domainers can still find a good haul of cheap .com’s as long as they stay ahead of the curve by getting creative with their filter criteria.

Trendwatching.

If you’re tech news magazine looking for a domaining strategy that is longer-term however that can be highly lucrative, you might consider trendwatching. Trendwatching is simply the practice of anticipating popular domains before they become popular. The keys to successful trendwatching are reliable sources and creativity. One of the biggest mistakes novice domainers make, is attempting to trendwatch a very diverse group of industries, rather than focusing on a few and becoming an expert in those areas. The best way to start trendwatching is to pick two or three niches that you feel comfortable with and which are reasonably lucrative, then add eight to ten blogs within that niche to your RSS feed. Bloglines, Newsgator, and Google Reader are all free web-based feed readers, just in case you are unfamiliar with RSS. If you’re in a competitive niche, time is of the essence, so regularly check your feed for information on rising stars, new technologies, burgeoning trends or hot products, and once you hear of the trend, pounce on it immediately by buying up some relevant domains. In addition to RSS feeds, Google Trends can also help keep you on top of developing trends by showing relative query volume for one to five keywords or phrases. One thing to keep in mind when trendwatching, is that not every predicted trend will pan out, so anticipate plenty of total losses for every big hit. As a consequence, it is important to keep your domain holdings diversified, so that you aren’t too heavily invested in a single trend, and thus you can afford to wait out the staggering returns when one of your trend predictions proves true.

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